Manufacturers

The Consumer Product Companies (CPC's) have used sweepstakes to increase unit sales for 15-20 years very successfully. In fact, an entire trade group of marketers help facilitate sweepstakes called Promotion Marketing Association. Worldwide, this association instructs C.P.C’s on the what to do’s and how to do’s, resulting in uniform approaches that offer anything from simple legal advice to turn key fulfillment projects.  C.P.C.’s, wanting to be more effective in driving unit sales, favor this method because of consumer excitement. The most famous of these is McDonalds® Monopoly® Promotion, run twice per year for as long as most people can remember. They have been able to not only sell more product, during these promotions, but upgrade the customer to more profitable items on their menu using the compelling nature of their sweepstakes.

Another mature marketing method for C.P.C’s has been around for 100+ years. Couponing is a tried and true method of; 1) introducing C.P.C’s 2) promoting brand names 3) increasing unit sales in short bursts 4) impressing consumers and retailers alike with their offers and 5) capitalizing on seasonal awareness. Latest surveys show that 74% + of consumers use coupons while saving nearly $5 billion annually. Which means, over 70% of the shoppers would use coupons if given the opportunity. C.P.C’ invest nearly $6 billion per year creating, marketing and distributing over 300 billion coupons in the U. S. alone, but finding them and remembering to bring them to the store seems to keep redemption rates to as low as 1%. Most of these coupons come from sources like Free Sunday Supplements and Valu-Paks, but when the shoppers are able to select the coupons they intend to use they will not only pay for them, but redeem them at a much higher rate

Retail Incentives has obtained the exclusive license for the patent which unites these methods and distributes “Coupon Sweeps®” using front door access kiosk technology. Retail income streams are generated from the consumers demanding the convenience of instantly picking out the coupons they will be using the day and time they visit the retailer having in hand a list of C.P. categories they are there to shop for. This consumer demand for convenience, instant gratification and habitual use of coupons, drives this market. Add to this, at no extra charge, the chance to win cash or a couple weeks worth of products sold by the retailer and you have what some retailers have called an attraction consumers not only save with, but have fun while saving.